50 apps to improve your smartphone

From lifestyle aids to productivity tools, travel planners to social media, here are the apps that should have a place on your homescreen

A recent study by market research firm Nielsen claimed that the average person uses 27 apps a month, which sounds like very few considering that Apple and Google’s app stores both have more than 1m apps available. The key, of course, is that the 27 apps can be almost entirely different, depending who you ask.

Some apps do have mass audiences: Facebook and Twitter in the social networking category; WhatsApp, Facebook Messenger and Snapchat for messaging; Google Maps for getting around; Spotify for music; YouTube for video; Kindle for reading ebooks; Instagram for photo-sharing; and so on.

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