Google Pixel smartphone launched to take on Apple’s iPhone

Search company unveils first own-brand phone with 12 megapixel cameras and unlimited photo storage, pitting it directly against Apple

Google has launched two own-brand smartphones, the Pixel and Pixel XL, in a bid to take on Apple and its iPhone 7 head on.

The two Android smartphones are the first to carry Google’s branding without being associated with another manufacturer and are a clear mark in the sand by the Android-maker: the fight with Apple is now on for the top premium smartphone.

Burn. Unlimited full res photo and video (4K included) backup on Google Pixel. No more storage full alerts. Apple. pic.twitter.com/2yICubIVLQ

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