Search engines pushes RCS forward by rebranding Messenger to Android Messages

Google wants its messaging application to be the default texting system in the age of RCS.

Google Messenger has picked up a good update that renames the particular app to Android Communications. The core functionality remains the same, and barring the name change, the update does not bring any new features to the messaging app. However , the app will now end up being installed on default on mobile phones from over 20 cell phone makers as Google pushes ahead with RCS.

The changelog notes bug and stability improvements, and simpler sign-up for enhanced features upon supported carriers. The last bit has to do with RCS (Rich Marketing communications Services), which is what this particular name change is all about, according to The Verge.

RCS is a conversation standard that is a natural development from SMS and MMS, offering better multimedia support, read receipts, group chat, and other features to bring text messaging in line with Hangouts and Fb Messenger. RCS is a general standard, and carriers which have agreed to use the “Universal Profile” — Deutsche Telekom, Globe, Rogers, Orange, Sprint, Telenor, and Vodafone — can fully support rich sms on their networks, bringing the total number of subscribers that are covered by the standard to over 1 billion dollars.

What is RCS and how come it matter?

With RCS gaining adoption by various carriers around the world, Google is currently pushing for Android Text messages as the default messaging app for the platform. To that effect, the company has announced that over 20 manufacturers have decided to use Android Messages since the default SMS app on their phones, in addition to its own Pixel and Android One mobile phones:

  • LG
  • Motorola
  • Sony
  • HTC
  • Micromax
  • Nokia
  • ZTE
  • Archos
  • LeEco
  • BQ
  • Cherry Mobile
  • Condor
  • Fly
  • General Mobile
  • Lanix
  • Lava
  • Kyocera
  • MyPhone
  • QMobile
  • Symphony
  • Wiko

The list doesn’t include Samsung, but Google is wishing that the momentum with RCS will convince other companies and manufacturers to adopt the typical. Google will be showing off RCS messaging later this week from Mobile World Congress.

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